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Common pitfalls to avoid when surveying customers Net Promoter is the industry standard (not just for the print industry) for measuring customer loyalty.  It provides a benchmark to be able...

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Each week, Butler Street Research receives survey responses on behalf of our clients using the Net Promoter Score and specific follow-up questions designed to capture their customers’ experi...

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Common pitfalls to avoid when surveying customers Net Promoter is the industry standard (not just for the print industry) for measuring customer loyalty.  It provides a benchmark to be able...

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Videos
Tools
Sample Survey Report
Issue Brief: Recognizing Risk in Your Largest Clients
Case Study: Drummond Press - Measuring Client Loyalty