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    Featured Posts
    Getting your Net Promoter Score isn’t the end goal

    Getting your Net Promoter Score isn’t the end goal

    I've Never Heard of Your Company

    I've Never Heard of Your Company

    How to Change Buying Behaviors

    How to Change Buying Behaviors

    A Case for Loyalty

    A Case for Loyalty

    Recent Posts

    The Secret to Maximizing ROI

    Don't Underestimate the Power of Passives

    Three Keys to Drive Future Growth with NPS

    And The Survey Says...

    Getting your Net Promoter Score isn’t the end goal

    I've Never Heard of Your Company

    I don't know who to call anymore

    A Halloween Nightmare: Your Biggest Customer Simply Disappears

    How to Learn the "Wrongs" You Need to "Right"

    Your Service is Better? Prove it!

    Customer Perception is Your Reality

    Small Customers are Customers Too

    Do YOU have Vision?

    How to Map and Measure Client Relationships

    Early Warning Signs to Avoid a Devastating Loss

    Three Reasons Why You Shouldn't Measure Customer Loyalty

    The Only Voice that Matters

    How to Turn an Angry Customer into a "Coachable Moment"

    Four "Keys" to Key Account Management

    Impress Your Clients in Every Moment of Truth

    And The Survey Says...

    And The Survey Says...

    Leaders in organizations that use Net Promoter Score® know that the benefits and the ROI significantly outweigh the hard and soft costs...
    Getting your Net Promoter Score isn’t the end goal

    Getting your Net Promoter Score isn’t the end goal

    Common pitfalls to avoid when surveying customers Net Promoter is the industry standard (not just for the print industry) for measuring cust
    I don't know who to call anymore

    I don't know who to call anymore

    Each week, Butler Street Research receives survey responses on behalf of our clients using the Net Promoter Score and specific follow-up...
    How to Learn the "Wrongs" You Need to "Right"

    How to Learn the "Wrongs" You Need to "Right"

    If customer rates you a “6” or below on a Net Promoter Score® survey, they are considered a Detractor.  Detractors are likely speaking negat
    Your Service is Better?  Prove it!

    Your Service is Better? Prove it!

    Me:  What differentiates your company from the other 22,000 competitors in the marketplace? CEO:  Our service is second to none.  We truly
    How to Turn an Angry Customer into a "Coachable Moment"

    How to Turn an Angry Customer into a "Coachable Moment"

    This happened to one of our clients recently.  Through our Best of Print and Digital® program, we provide Net Promoter Score® surveys to pri
    You Don't Deserve a New Client

    You Don't Deserve a New Client

    Why? You don’t deserve to sell a new customer until you prove that you can keep the ones you have. It is sad, but nearly two of three...
    Tweet, Like, and Share

    Tweet, Like, and Share

    Is your business tweet, like, and share ready? Are your employees tweet, like and share trained? It’s our way of life; through social...
    How to Change Buying Behaviors

    How to Change Buying Behaviors

    I don’t think there is a person among us who hasn’t filled out a customer satisfaction or loyalty survey. Sometimes we fill it out...
    A Case for Loyalty

    A Case for Loyalty

    In a competitive environment, where there are daily challenges to compete for customers, customer satisfaction is oftentimes seen as a...

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