And The Survey Says...
Leaders in organizations that use Net Promoter Score® know that the benefits and the ROI significantly outweigh the hard and soft costs...
Getting your Net Promoter Score isn’t the end goal
Common pitfalls to avoid when surveying customers
Net Promoter is the industry standard (not just for the print industry) for measuring cust
I don't know who to call anymore
Each week, Butler Street Research receives survey responses on behalf of our clients using the Net Promoter Score and specific follow-up...
How to Learn the "Wrongs" You Need to "Right"
If customer rates you a “6” or below on a Net Promoter Score® survey, they are considered a Detractor. Detractors are likely speaking negat
Your Service is Better? Prove it!
Me: What differentiates your company from the other 22,000 competitors in the marketplace?
CEO: Our service is second to none. We truly
How to Turn an Angry Customer into a "Coachable Moment"
This happened to one of our clients recently. Through our Best of Print and Digital® program, we provide Net Promoter Score® surveys to pri
You Don't Deserve a New Client
Why? You don’t deserve to sell a new customer until you prove that you can keep the ones you have. It is sad, but nearly two of three...
Tweet, Like, and Share
Is your business tweet, like, and share ready? Are your employees tweet, like and share trained? It’s our way of life; through social...
How to Change Buying Behaviors
I don’t think there is a person among us who hasn’t filled out a customer satisfaction or loyalty survey. Sometimes we fill it out...
A Case for Loyalty
In a competitive environment, where there are daily challenges to compete for customers, customer satisfaction is oftentimes seen as a...