Blog

It happens. Someone working at one of your customers states, "I've never heard of your company." How could that be?

We regularly perform Net Promoter Score® surveys and in almost every survey, there is at least one Detractor response (someone who rates the company a 6 or below) that includes the reason, "I've never heard of [company name]",  or, "who is [company]?" Sometimes it is a handful, and sometime even more than that.

Invariably, the question that gets posed to us is, "Can these responses b...

If customer rates you a “6” or below on a Net Promoter Score® survey, they are considered a Detractor.  Detractors are likely speaking negatively about your company.  They may be actively looking to leave, but the good news is that they haven’t yet, and now you know.  It is a best practice to follow-up with any Detractors (those that rate the company a 6 or below) promptly (recommended within 24 hours).  Butler Street sends electronic notifications for detractors as the responses come in, prior...

Please reload

Featured Posts

Getting your Net Promoter Score isn’t the end goal

August 14, 2018

1/4
Please reload

Recent Posts

February 1, 2019

Please reload

©2020 by Butler Street Research, LLC.  | Privacy Policy 

Butler Street Research, LLC.  Atlanta | Georgia 

Butler Street Research, LLC is a wholly-owned subsidiary of Butler Street Holdings, LLC