It starts with building a revenue plan customer by customer at the grass-roots level.  In order to build a plan you have to know how your customer feels about you.  Revenue trends are only part of the story.  If you don’t regularly survey your customers through a Net Promoter Score (NPS) survey to measure client loyalty, then you are starting off at a disadvantage.  Once an NPS survey is complete, you can cross- reference the data with the following:

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Getting your Net Promoter Score isn’t the end goal

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