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December 6, 2015

 

I don’t think there is a person among us who hasn’t filled out a customer satisfaction or loyalty survey.  Sometimes we fill it out because we are angry, sometimes we respond because we want to give some “expert advice” on how that company can improve, sometimes we agree to participate simply because it’s easy, and sometimes we feel obligated to give feedback to our partners.  Regardless of the reason that drives you to fill out a survey, the expectation is ALWAYS that it will be read, and that...

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