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October 6, 2015

In a competitive environment, where there are daily challenges to compete for customers, customer satisfaction is oftentimes seen as a key performance indicator.  As a result, companies and marketing organizations frequently conduct Customer Satisfaction Surveys to gain data on relationships to determine their customers’ purchase decisions.  Unfortunately, the results gathered from these surveys are, in reality, NOT a clear indicator of customer relationships or customer intentions.

 

There a...

September 4, 2015

Last week, I was invited to be a panelist to facilitate a discussion for print, marketing and business communications for industry peers.  The panel was chartered with the task to engage the audience in a “workshop-like” dialog on how to create and explain your unique value proposition to your customers and your partners.  I shared the following:

 

Simply defined, your value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service....

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