To obtain valuable feedback from your clients and to maximize the ROI of a client survey, take these 7 crucial actions:

Recently, I was discussing the Net Promoter Score® Survey with a friend. They were familiar with the survey and had participated in several

Loyalty. It is what we want in all relationships, right? Client relationships are no different. When we consider the time, effort and...

Leaders in organizations that use Net Promoter Score® know that the benefits and the ROI significantly outweigh the hard and soft costs...

Common pitfalls to avoid when surveying customers Net Promoter is the industry standard (not just for the print industry) for measuring cust

It happens. Someone working at one of your customers states, "I've never heard of your company." How could that be? We regularly perform...

Each week, Butler Street Research receives survey responses on behalf of our clients using the Net Promoter Score and specific follow-up...

Whether you are an account representative, a regional manager, a vice president of sales, or the company owner, this is the nightmare that c

If customer rates you a “6” or below on a Net Promoter Score® survey, they are considered a Detractor.  Detractors are likely speaking negat

Me:  What differentiates your company from the other 22,000 competitors in the marketplace? CEO:  Our service is second to none.  We truly