The Secret to Maximizing ROI
To obtain valuable feedback from your clients and to maximize the ROI of a client survey, take these 7 crucial actions:
Don't Underestimate the Power of Passives
Recently, I was discussing the Net Promoter Score® Survey with a friend. They were familiar with the survey and had participated in several
Three Keys to Drive Future Growth with NPS
Loyalty. It is what we want in all relationships, right? Client relationships are no different. When we consider the time, effort and...
And The Survey Says...
Leaders in organizations that use Net Promoter Score® know that the benefits and the ROI significantly outweigh the hard and soft costs...
Getting your Net Promoter Score isn’t the end goal
Common pitfalls to avoid when surveying customers
Net Promoter is the industry standard (not just for the print industry) for measuring cust
I've Never Heard of Your Company
It happens. Someone working at one of your customers states, "I've never heard of your company." How could that be? We regularly perform...
I don't know who to call anymore
Each week, Butler Street Research receives survey responses on behalf of our clients using the Net Promoter Score and specific follow-up...
A Halloween Nightmare: Your Biggest Customer Simply Disappears
Whether you are an account representative, a regional manager, a vice president of sales, or the company owner, this is the nightmare that c
How to Learn the "Wrongs" You Need to "Right"
If customer rates you a “6” or below on a Net Promoter Score® survey, they are considered a Detractor. Detractors are likely speaking negat
Your Service is Better? Prove it!
Me: What differentiates your company from the other 22,000 competitors in the marketplace?
CEO: Our service is second to none. We truly